Catalog & Feed Ops
Clean taxonomy, attributes, variants, GTIN/MPN, image & title rules. Merchant Center & marketplace feeds with error hygiene.
Product SEO
Entity-rich titles, descriptions, FAQs, and Product/Offer schema. Collection architecture and internal linking that scales.
Performance Ads
Shopping/PMAX, retargeting, creative testing, and audience stacking. Content amplification of organic winners.
CRO & UX
PDP/PLP patterns, search & filters, trust cues, payments, and speed. Systematic A/B testing on high-leverage templates.
Email/SMS Lifecycle
Welcome, browse/cart/checkout recovery, post-purchase, winback. RFM-based offers and content.
Analytics & Tracking
GA4 + server-side conversions, content grouping, MMM-style tests, CM% dashboard for exec clarity.