india • acquisition • conversion • retention

AI-Driven eCommerce Marketing in India—Acquire, Convert & Retain Profitably

We build profit-first growth systems for D2C & marketplaces. From catalog SEO and performance ads to CRO and lifecycle automation, our AI-assisted, human-led playbooks compound results while staying policy-safe and privacy-first.

  • Platform-ProficientMeta, Google, Amazon, Flipkart
  • Privacy-SafeDPDP & GDPR aligned
  • Human-in-the-LoopAI assists, humans approve
  • Profit-FirstMER, CM% & LTV metrics

why many stores plateau

From scattered tactics to a compounding eCom system

Common issues

  • Catalog/feeds messy; product data incomplete or inconsistent.
  • High CAC; creative fatigue and limited audience testing.
  • Low CVR; PDP/PLP friction and weak merchandising.
  • Leakage after first purchase; poor LTV and retention.
  • Reporting stuck on ROAS, not contribution margin.

Our solution

  • Product SEO & feed optimization with structured data.
  • AI-assisted creative & audience discovery; human QA.
  • CRO on core templates; speed & trust enhancers.
  • Lifecycle automation (email/SMS) using RFM segments.
  • Business-level metrics: MER, CM%, LTV/Payback.

Expected outcomes

  • Cleaner discovery via Search/PLA/marketplaces.
  • More add-to-carts and higher AOV.
  • Lower blended CAC; healthier MER.
  • Repeat purchases and referral growth.
  • Executive clarity with actionable insights.

capabilities

Your AI-assisted, human-led eCom growth stack

Catalog & Feed Ops

Clean taxonomy, attributes, variants, GTIN/MPN, image & title rules. Merchant Center & marketplace feeds with error hygiene.

Product SEO

Entity-rich titles, descriptions, FAQs, and Product/Offer schema. Collection architecture and internal linking that scales.

Performance Ads

Shopping/PMAX, retargeting, creative testing, and audience stacking. Content amplification of organic winners.

CRO & UX

PDP/PLP patterns, search & filters, trust cues, payments, and speed. Systematic A/B testing on high-leverage templates.

Email/SMS Lifecycle

Welcome, browse/cart/checkout recovery, post-purchase, winback. RFM-based offers and content.

Analytics & Tracking

GA4 + server-side conversions, content grouping, MMM-style tests, CM% dashboard for exec clarity.

journey design

Awareness → Consideration → Purchase → Loyalty

Awareness

UGC & creator hooks; Shopping/PMAX; SEO collections; marketplace discovery. Measure reach quality, not just volume.

Consideration

Comparison cards, FAQs, review mining, quizzes, and bundles. Retargeting with proof and risk-reversal.

Purchase

Fast checkout, payment options, trust badges, and stock/return clarity. Abandon recovery across browse/cart/checkout.

Loyalty

Post-purchase journeys, review/UCG programs, referral incentives, replenishment cadence, and VIP perks.

templates that sell

CRO on the pages that print revenue

PDP (Product Page)

Above-the-fold value props, clear options, delivery dates, trust, and social proof.

  • Sticky ATC + price clarity
  • In-stock & returns policy
  • Expandable FAQs & care

PLP/Collections

Facet filters, sorting, badges (bestseller/new), and merchandising rules to lift CTR.

  • Query-aware titles
  • Bundle & tiered pricing
  • Schema and internal links

Checkout & Speed

Fast page loads, autofill, payment options (UPI/COD/Cards), and error hygiene. Core Web Vitals monitoring.

  • Server-side tracking
  • Conversion APIs
  • Outage & edge caching

retention engine

Turn first-time buyers into loyal fans

RFM Segmentation

Target by recency, frequency, and spend. Different hooks for VIP, new, dormant, and at-risk cohorts.

Flows that Matter

Welcome, browse/cart/checkout recovery, post-purchase care, replenishment, and winback with preference control.

UGC & Reviews

Automated review requests, community spotlights, and referral programs that reinforce trust.

measurement that matters

Move beyond ROAS to durable profit

Profit Lens

MER, contribution margin %, new vs returning mix, LTV/Payback. Optimize spend for sustainable growth.

Attribution

GA4 + server-side CAPI, content grouping, and incrementality tests to separate correlation from lift.

Decision Cadence

Weekly experiment reviews, monthly roadmaps, and quarterly portfolio rebalancing.

snapshots

Practical improvements, compounding outcomes

Beauty & Personal Care

Feed fixes + PDP proof + creator amplification → steadier new-customer flow.

+28–45% CVRMER ↑

Home & Living

Collection SEO + shoppable UGC + bundles → improved AOV and margin quality.

AOV +12–25%Returns ↓

Nutrition

Lifecycle flows + replenishment cadence → repeat purchase velocity.

Repeat +20–35%LTV ↑

Illustrative ranges based on typical implementations; outcomes vary by brand, product, and market conditions.

engagement models

Start focused, scale responsibly

eCom Audit & Sprint

4–6 weeks to reset catalog, feeds, PDP/PLP, and recovery flows.

  • Merchant Center & feed hygiene
  • Template CRO fixes
  • 30-day experiment plan

Advisory

For in-house teams needing QA and roadmaps without full outsourcing.

  • Quarterly audits
  • Experiment design
  • Scaling playbooks

faq

AI-Driven eCommerce: your questions answered

Will AI cause generic copy or keyword stuffing?+

No. AI helps with research and speed; humans edit for brand voice and policy-safe, people-first content. We never stuff keywords.

How fast can we see impact?+

Audit + sprint in ~4–6 weeks usually unlocks quick wins (feed fixes, PDP/PLP, recovery flows). Durable gains build over quarters.

What KPIs do you optimize for beyond ROAS?+

MER, contribution margin %, AOV, new/returning mix, LTV/Payback, and retention velocity.

Do you support marketplaces and D2C both?+

Yes. We manage feeds, ads, and SEO for D2C sites and marketplaces (e.g., Amazon, Flipkart) with channel-specific strategies.

How do you handle privacy and consent (DPDP/GDPR)?+

Consent banners, preference centers, least-privilege access, and secure data handling. We avoid dark patterns.

What’s in the audit & sprint package?+

Feed hygiene, template CRO, lifecycle flow setup, tracking QA, and a 30-day prioritized experiment plan.

Do you guarantee results?+

No agency can. We guarantee transparent process, quality inputs, and evidence-based decisions that improve odds.

Which platforms and tools do you work with?+

Shopify/Woo, GA4, Meta/Google Ads, Merchant Center, email/SMS tools, and consent platforms—chosen to fit your stack.

How do you keep creative fresh at scale?+

AI-assisted ideation and hooks + human editorial standards, UGC briefs, and sprint-based testing.

Do you manage COD/returns-heavy categories?+

Yes—risk-reversal copy, fraud checks, address verification, and post-purchase comms reduce WISMO & RTO.

Can you help with international expansion?+

We support multi-country feeds, currency/pricing, localized content, and region-specific compliance.

How do you test offers without harming margins?+

Use controlled experiments, contribution margin guardrails, and bundle/threshold strategies before blanket discounts.

Do you set up email/SMS from scratch?+

Yes—ESP integration, templates, triggers, preference centers, and deliverability best practices.

What about schema and rich results for products?+

We implement Product, Offer, and Review schema with price/availability to improve eligibility for rich results.

Can you work with small catalogs or large SKUs?+

Both. We adapt merchandising rules and collection logic to catalog size and velocity.

How do we start and what access do you need?+

Kickoff call → read-only analytics/ad accounts → store/merchant access (least-privilege) → 2-week audit → sprint plan.

next steps

Ready to build a profit-first eCommerce engine?

We’ll align catalog, creative, CRO, lifecycle, and measurement—then scale what truly performs.

No spam; you’ll get a practical roadmap with timeline, KPIs, and owners.

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