india • performance marketing
We build paid media systems that compound: clear account structure, data-layered audiences, creative iteration, and measurement that ties spend to business outcomes. AI accelerates testing; humans guard performance and brand.
why accounts underperform
channels & formats
Query mining, asset groups by intent, feed hygiene, and brand/non-brand separation for clean signals.
Title/attr enrichment, GTIN/MPN, merchant center health, and promo calendars for retail velocity.
Creative hooks + audience layering; attention metrics tied to downstream conversions.
Creative sprints, broad + stacked signals, and post-purchase audiences for LTV expansion.
Firmographic targeting, conversation ads, and content amplification for high-ACV funnels.
Time-windowed sequences, product/category views, and lead-stage messaging.
our process
We set up signals, structure, and creative velocity so Smart Bidding has the right inputs—and finance gets predictable outputs.
ai + human
Blend CRM cohorts, modeled LTV, and intent signals into bidding & exclusions.
Systematic hooks, angles, and formats; rapid variant sprints and learning loops.
Message-match, speed checks, forms, and post-click analytics to close the loop.
Placement controls, negative lists, and policy-safe copy for regulated categories.
GA4 + offline conversions, enhanced conversions, and incrementality reads.
You own accounts, data, and dashboards; we share weekly wins and watchouts.
select outcomes
PMAX + creative sprints + LTV audiences → efficient acquisition.
Search split (brand/non-brand) + LinkedIn conversation ads → pipeline lift.
YouTube + email retargeting → scalable reach without spammy placements.
engagement models
4–6 weeks: structure, signals, negatives, creatives, and a relaunch plan.
Monthly: campaigns, creatives, experiments, and reporting tied to P&L.
For in-house teams needing expert reviews and quarterly roadmaps.
faq
AI accelerates testing (bids, budgets, creatives), while humans enforce exclusions, placements, and policy checks. We keep sensitive categories on curated lists and log all changes.
Yes. Separation keeps reporting honest, protects brand CPCs, and allows targeted scaling of non-brand without polluting signals.
Enhanced conversions, offline conversions (CRM/Sales), LTV cohorts, negatives, and clean asset groups. Better inputs → smarter automation.
Absolutely. We audit hooks and angles, then run variant sprints (copy, visuals, formats). We also produce new ads if gaps exist.
We report CAC, MER, LTV/Payback, assisted conversions, and pipeline quality. Results vary by industry; we avoid vanity metrics.
Yes—attribute enrichment, titles, GTIN/MPN mapping, image compliance, and promo labels. A clean feed is foundational for PMAX/Shopping.
We respect learning phases. Changes follow experiment design (weekly/bi-weekly) unless performance outliers require intervention.
We follow platform policies and regional regulations, with stricter placement controls and pre-approval flows where required.
Audit + sprint takes ~4–6 weeks. Stabilization typically needs one full learn-optimize cycle thereafter. Timelines vary by data volume.
Yes. You own ad accounts, pixels, and analytics. We work with least-privilege access and clear change logs.
Yes—via GA4, offline conversion imports, or native connectors. This improves bidding and ROI visibility.
Not entirely. PMAX excels at scale; Search captures explicit intent. We run both with clear roles and budgets.
We design experiments (copy, audiences, bids) with clear hypotheses and stop/scale rules to avoid random toggling.
Yes—message match, layout, forms, and performance basics (Core Web Vitals). Better post-click equals better acquisition costs.
We focus on high-intent segments first, limit variables, and expand as learnings accrue. Efficient structure beats “spray and pray.”
Promo calendars, feed labels, and budget pacing rules. We adjust bids and creatives without reset-inducing overhauls.
Yes—shared dashboards, weekly syncs, and clear owners for creatives, landing updates, and measurement.
No agency can guarantee outcomes. We guarantee transparent process, quality inputs, and evidence-based decisions.
We apply firmographic filters, qualify in forms, and optimize to SQLs via offline conversions—not just raw leads.
Book a PPC audit. We’ll review accounts, feeds, signals, and creatives, then propose a phased plan with timelines and KPIs.
next steps
We’ll align structure, signals, creatives, and landing pages—then scale what truly performs.
No spam; you’ll get a practical roadmap with timeline, KPIs, and ownership.